Saturday, August 26, 2017

He Said He Didn't Like Cartoony Art, I Went Full Toon

Most modern artists will end up having to talk to this special class of people called gallerists. They are the gatekeepers that get you in and out of the art scene. Here's a brief discussion I had with an LA gallerist:

Gallerist: "I like your art."
Me: "Thank you."
{fifteen minute (or more) art networking jibber jabber ensues}
Gallerist: "Hmmmm...well...we don't do cartoony art."
Me: "Well thank you for your time." *

My art has been called many things "fun", "colorful", "whimsical", "saturated", "odd", "anime-like", and so on, but this was the first guy that ever used the word "cartoony". At the time, my work wasn't *that* toon-like to me. So the gallerist's statement stuck out. If the cartoon label was the sticking point for this person, it could also the focal point for other people. By pushing my art even further in the cartoon direction, I would attract more people that would recognize the pop art influences.

For my purposes, I'll call it "toon-shading".

While it makes sense to me, I actually have to be more careful about making sure that I I'm communicating that I have more that surface visuals going with my art. This isn't just eye candy or something "fun" to me. People's gut reactions are to be expected, but I have to be careful about falling into holes I can't get out the bad pop art hole.

Anyway, maybe the toon-shaded look won't work out and I'll have to go with something else. Maybe it will work out, and I'll suddenly be that cartoony guy. Either way, the art isn't having the desired conversation, then I have to change what I'm saying with it. Such is the way.

- Mr Benja -

*Note on talking with gallerists/galleries: 
The quick back and forth is basically how a good portion of art meetings with galleries go, and that's okay. You can replace "cartoon art" with whatever sticking point they have. They want to keep people interested and they want to have a stable of artists around that they can use, but they usually don't envision a use for you right away. It's a timing and numbers game. I'm not mad at it, but it can be annoying.

Also, it's not that I wouldn't work with that gallery guy in the future, but there were more promising opportunities to pursue at the time. Anyone looking to get into a gallery or museum situation should  build a relationship with that gallery and take their time. Leave doors open for working with gallerists, but don't waste time going on a fool's errand.

Tuesday, August 8, 2017

When? Every. Fucking. Day.

The Everyday Minis

Every. Fucking. Day.

I'm making a commitment. Right now. To release a painting every day, ad infinitum. This blog post is going to be my accountability metric. These little things have gotten me places I didn't expect, so I'm just going to keep doing them. They've turned out to be a better investment than I initially thought. But how did this all get started? Most every art advisor has told me to "go big". While that's not generally bad advice, I've learned that it's the small things that count. 

I didn't really set out to create pieces of diminutive art, but they were started as a way to form habitual painting practice. I got the idea after seeing how heavy some artists got for Giant Robot's Post-It Note show, where all art is created on a 3x3 inch Post-It. After wondering how much (or how little) work it would take, I created a few pieces, and it was cool! And since I'd already created a few powerup styled paintings that were relatively small, this wasn't that far of a leap for me. So the next art event that came around, I displayed the notes, and they sold! Huh. 

That was nice, but it wasn't enough to get me cranking them out. I was more interested in selling larger paintings and needed to feel like an artist creating his latest masterpiece. "GO BIG!" kept ringing in my head. But I was trying be more habitual, and with the minis I saw the opportunity for a good habits to be built. So far, it's been working.

Here are some results I've seen from working on the minis:
  1. Ideas manifest more quickly.
  2. Concepts are explored without a heavy investment.
  3. Public reactions to ideas are gauged/measured.
  4. I remain in closer contact with the audience.
  5. Processes are refined and developed faster.
  6. The older ladies tell me, "They're fun."
  7. Break through artists' block easier.
So while I'm doing these, I'll continue creating larger paintings. They have a feeling all their own, and I won't screw with that dynamic, but in the meantime, you can see them as they're posted:

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